Smile Kitchens

Smile Kitchens is a UK kitchen design and retail company headquartered in Blackburn, Lancashire, supplying bespoke kitchens to homeowners nationwide. Founded in 2020, the company has built its business on a straightforward premise: a kitchen showroom is an expensive thing to run, and the customer pays for it in the end. Remove the showrooms and that money can go into the kitchen instead.

What replaces the showroom is a designer. Every customer is matched with one of around 25 kitchen designers and works with them one to one through video consultations, seeing their own room take shape in 3D rather than looking at a display bay built for somebody else's house. The designers work remotely from across the country, so a customer in Cornwall might be speaking to someone in Cumbria, and the same designer stays with them from the first conversation through to delivery and installation coordination. For anyone who has spent a Saturday being followed around a showroom floor, the appeal is as much about how it feels as what it costs.

The obvious question is how you commit to a kitchen you have not stood in front of, and the answer is samples. Doors, handles and worktops are posted out so they can be seen in the actual light of the actual room, at different times of day, against the floor and walls they will live with. A colour match service goes further, matching cabinetry to a shade the customer already has in mind, whether that is a paint colour elsewhere in the house or something they have seen and cannot forget.

The kitchen ranges cover the four styles most British homes are built around. Shaker kitchens remain the default for period properties and anyone wanting something that will not date, while slab kitchens suit flat-fronted, contemporary spaces. Handleless and in-frame options sit between the two. Finishes run from painted and woodgrain through to marble effect, concrete effect and textured, and the named ranges, among them Hambleton, Hampton, Jasper, Riven and Fnissa, each carry their own character rather than being the same cabinet in different clothes.

A kitchen is rarely just cabinets, and the accessories range covers the parts that determine how a kitchen actually works day to day: worktops, sinks, taps, handles, splashbacks and storage solutions. Getting these specified alongside the design, rather than scrambling for them afterwards, is one of the quieter advantages of working with a single designer from start to finish.

For anyone weighing up whether an online kitchen company can deliver, the real kitchens section is the most useful page on the site. It documents completed installations in customers' homes, named and photographed, which is a more honest test than any styled showroom shot. The company also publishes a direct comparison of its offer against high street kitchen retailers, covering what is included as standard and where the differences lie.

Practical terms reflect the same thinking. Payment is deferred until delivery, so nothing is handed over before the kitchen arrives. Finance is available over terms up to 120 months, with Smile Kitchens authorised and regulated by the Financial Conduct Authority as a credit broker under FRN 951686. A price match guarantee applies against comparable specifications.

The company was named Ideal Home Retailer of the Year in 2024, and works with Just One Tree on tree planting. It operates as Smile Kitchens Limited, company number 12417876, registered in England and Wales, with kitchens delivered throughout the United Kingdom.

For homeowners at the beginning of the process, a free kitchen design consultation is free and carries no obligation, and a brochure is available for anyone who would rather browse before speaking to anyone.

Products Provided by smilekitchens.com at a Glance