How to Make a Property Listing Stand Outsubmitted on 23 February 2019
Homeowners will more than likely face much competition when attempting to sell their property. Buyers will be looking for the best house or flat for their needs and budget, and often aren’t willing to settle for anything less.
It is therefore important to develop an impressive estate agent listing, which will increase a seller’s chances of receiving their desired offer on their home. Find out how to make a listing stand out.
Master Home Staging
A dull, lifeless home can be off-putting to potential buyers. Make house hunters fall in love with a property at first glance through the power of home staging.
For example, hire a photographer to take professional photos of a property, which can show the possibilities of the space and improve its perceived value. As a result, more people will book to view the property and could potentially make an offer.
Highlight a Property’s Best Features
Draw attention to a property by highlighting its many fantastic features in a listing.
It could help to convince a potential buyer to book a viewing, and it could potentially draw their attention away from a property’s less attractive features.
For example, you could state the home offer large windows to welcome natural light, features a renovated kitchen that is perfect for cooking and socialising, or energy-saving solar panels that could save a new homeowner money throughout the years.
You also should reinforce the listing’s statements with powerful photographs.
Feature a Detailed Floor Plan
Make a listing stand out from the crowd with an eye-catching floor plan. It will provide house hunters with a birds-eye view of a property, which will allow them to learn more about its layout, the number of rooms, and their position.
Consequently, they will be able to visualise how they might use each room within the home and how their furniture might fit into each space.
However, if you really want a listing to stand out, select a 3D floor plan to provide a greater insight into the property.
It is also an ideal option for remote buyers who are unable to attend a property viewing in-person, as they are more likely to remember and engage with the listing. Visit Metropix if you want an answer to the question “Where can I buy online floorplans?” They also offer a simple floor plan drawing tool, which is ideal for wanting to know the exact measurements and layout of the property.
Provide a Positive Overview of the Neighbourhood
Many house hunters view a neighbourhood as just as important as the property itself, if not more so. Encourage prospective buyers to organise a viewing or make you an offer by providing an overview of the local area.
For example, you could state it offers:
• Excellent public transport links
• Many nearby shops and restaurants
• Close proximity to parks or walking trails
• Good schools
• A friendly community
Aim to shine a positive spotlight on a neighbourhood, which could encourage a property hunter to make an informed choice.
If you follow the above top tips, it is likely a property will experience considerable engagement, viewings and offers from prospective buyers.
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